Newly Launched long-awaited astigmatism color contact lens from the “1DAY Menicon Rei” series with Minami Hamabe as a campaign model!

Menicon Co., Ltd. (Head Office: 3-21-19, Aoi, Naka-ku, Nagoya-shi, Representative Executive Officer and President COO: Koji Kawaura) announces that “1DAY Menicon Rei Toric (for astigmatism)” was released from the daily disposable color contact lens “1DAY Menicon Rei” series at MELS Plan member shops nationwide on Wednesday, February 26, 2025.
“1DAY Menicon Rei” was launched in 2021 as a daily color contact lens exclusively for the fixed-rate system, MELS Plan. It has been favorably received for fulfilling customer needs, such as “I want to wear color contact lenses with peace of mind while keeping my eyes healthy” and “I want to enjoy choosing colors based on my mood, makeup, and fashion for the day.”
We have added color contact lenses for astigmatism to our lineup following the color design of pinkish brown “Lucent Mocha.” Many of our customers will experience the brand concept of “1DAY Menicon Rei” series: “Enjoying colors by wearing color contact lenses and gaining confidence. My daily life will start radiating more from the moment when my eyes sparkle.”
Menicon will continue to propose new vision of “Miru” through the provision of products and services that meet the individual lifestyles and needs of customers.
Product Features
[Adoption of stabilized toric design]
The “stabilized toric design” features a thicker bottom edge, ensuring the lens remains stable and properly oriented.
[Optimized lens size]
The lens size is optimized to fully leverage its design, ensuring consistently stable vision.
*Visual performance varies depending on the individual.
[Guide mark that does not interfere with color design]
A clear guide mark is provided to ensure proper fitting at the time of prescription.
[Well-thought-out points for eye comfort]
Product Overview
Brand name | Rei One Day |
Approval number | 22800BZI00037A24 |
Use method | Daily replacement/all-day wear type |
Contents | 30 sheets/box |
Diameter | 14.5mm |
Base curve | 8.70mm |
Power range | ±0.00D to -6.00D (0.25D steps) -6.50D to -10.00D (0.50D steps) |
Cylinder | -0.75D |
Axis | 180° |
Sales and promotion
“1DAY Menicon Rei Toric (for astigmatism)” is available as a special product under the fixed-rate system, “MELS Plan,” at shops nationwide that offer MELS Plan.
- ”1DAY Menicon Rei” brand site: https://www.menicon.co.jp/products/lense/1day_rei/
- ”1DAY Menicon Rei” English site: https://www.menicon.com/product/contact-lenses/view/1DAY-Menicon-Rei
- Special site for the color contact lens “Rei” series: https://www.menicon.co.jp/rei/
- MELS Plan site: https://www.menicon.co.jp/mels/