Menicon Co., Ltd. (Head Office: 21-19, Aoi 3, Naka-ku, Nagoya; Director, President and CEO: Koji Kawaura) announced a major update to its global specialty contact lens portfolio, introducing harmonized branding for its curated selection of core products. This strategic shift will be implemented into markets step by step and bring greater clarity and consistency globally to support eye care professionals and enhance patient experiences worldwide.
Over the years, as Menicon’s specialty lens range expanded, the need for a streamlined and unified offering became clear. By focusing on a defined core portfolio and refreshing the product names and its visual identity, Menicon strengthens its global alignment while continuing to offer a broad selection of solutions for diverse visual needs.
Eye care professionals will benefit from enhanced support for the global specialty lens core products with focused training, marketing, and field resources, while maintaining access to the wider legacy portfolio. Patients can expect clearer product identities, more consistent experiences, and continued innovation centered around key offerings.
This transformation represents more than a visual update—it is a strategic investment in long-term success. By directing resources where they matter most, Menicon reinforces its commitment to delivering the highest-quality solutions for eye care professionals and patients worldwide.
If you have any questions, please reach out to:
https://www.menicon.com/corporate/contact-us